Sundog

Sundog was born while I was taking photos of my dog, Ruby, one morning at The University of Georgia. Ruby was a campus celebrity, so I thought to turn her popularity into a fun side hustle. The goal was to create a lighthearted brand featuring her very expressive face and sell t-shirts at house parties to make some extra money. I designed the shirts myself and brought a box of them to spring parties in Athens, GA.  To fund the project, I worked as an Uber driver and bartender, determined to bring my vision to life. Armed with no formal design or Photoshop experience, I crafted the designs and worked with a local t-shirt company to produce the final product.

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